1. Detox your sales message

Confusing, unclear, out of date…Is your sales message toxic to your business? Does your website or printed marketing material conflict with what you have to offer? If so, we prescribe a sales message detox for the start of 2012! With business likely to be challenging over the next year, there’s never been a better time to give your sales approach the equivalent of a cranberry and wheatgrass smoothie. But this is one detox regime that doesn’t leave a funny taste in your mouth. Phone us or drop in for a chat about purifying your sales message. We’ll explain how we can get your marketing messaging up to date and brimming with health in 2012.

2. Give your business brand a facelift

Is your business brand looking good – or out of date? Is it showing your company at its best or is it simply stuck in the past? Your business brand can make the difference between being seen and being remembered. If you take care of your brand, it’s much more likely to take care of you! But this is the best kind of ‘natural facelift’ – we apply our natural gift (and many years of experience) for updating brands to your business. So there are absolutely no scalpels involved, just a razor-sharp focus on getting your business marketing looking its most memorable and commercially effective.

3. Clear out the clutter from your marketing

Have you started 2012 with cluttered marketing? Is your marketing as packed full of confusing and conflicting information as a neglected wardrobe is full of clothes that last saw the light in ‘83? It could be the sales brochure that just doesn’t feel right for your business any more or the marketing approach that you keep on using, even though it stopped attracting new prospects some time ago. Clear out the clutter and the cobwebs and start afresh for 2012! Take a look at some examples of how we work with businesses here.

For tips and updates on the most effective and powerful way to get your business noticed by the right people, keep in touch with our blog and join us on Facebook and Twitter now!

“…a big ‘Thank you’ for your work and kind assistance. …very impressed with the choice of stands, the artwork and the reasonable price. They were brilliant and certainly very effective at the event yesterday.” - Beth DeGraft-Johnson, NHS Innovations East Midlands

The eye catching idea: Anyone who has watched the hit TV show The Inbetweeners will get the reference we’re making here. But we didn’t do it to just be cool. Far from it. We carefully created this campaign to hit a nerve with the people who watch The Inbetweeners – the same people who would be in the market for driving lessons.

Time to get out of the box: Instead of making the offer of 3 lessons for £30 the focus, we decided to go for the overall message you see here which speaks directly to the target audience and which links directly to the service being offered.

Making it relevant: As you can see, the campaign makes the message relevant to the audience and the service in a memorable and humorous way. Our approach is about coming up with clever, commercially focused ideas that are relevant to your business. If you’re looking for a way to sell your business, we can look at ways of making your marketing truly relevant.

The whole package: Coming up with a strong, relevant idea is one thing. Turning it into powerful, engaging marketing content is quite another. We carefully developed design and copy to match the overall idea and to focus on selling the benefits of the driving school. As you can see, it all fits together perfectly to keep this marketing content fresh, unique and commercially focused.

Arm and leg not required: Despite the many elements involved with creating the campaign, it didn’t cost the client an arm and a leg in design fees and the print run was part of a special offer – 5000 A6 flyers for just £99!

Free hour’s consultation

Need a new idea for promoting your business? Call or email us now to book a free one hour consultation to talk about your next project and find out how our creative team can help you.

For tips and updates on the most effective and powerful way to get your business noticed by the right people, keep in touch with our blog and join us on Facebook and Twitter now!

Is it: more customers, a better profile (on or offline), a stronger presence amongst the people you want to reach, or something else? A quick look at most business issues reveals that the majority of them relate right back to winning more sales and more customers. It’s exactly these types of areas that Nottingham printing.com was set up to support. Done right, it’s amazing what high quality, environmentally friendly and affordable print can achieve.

How could print from Nottingham printing.com boost your business?

Look like the professional business-owner that you are – you want lots of affordable options for building a business brand you can be truly proud of, not one you’ll have to update six months down the line.

Options include: business cards, stationery, leaflets, presentation folders. Click here to find out more.

Get into people’s heads – sometimes the unusual approach is the most effective. Our menu features some great ideas to ensure you stay in people’s minds. Options include: scratchcards, posters, stickers.

Interest your potential customers – projecting a powerful, professional image is essential for long-term business success. So a flimsy, quick fix print job is a no-no. Options include: showcards, flyers, branded direct mail.

Make more from repeat business – everyone knows it’s more effective to win more business from existing customers than to spend all your time looking for new prospects. Use our options to help turn one-off business into loyal customers! Options include: Credit cards, customer magazines.

See, select, buy

However you need to boost your business, our design and print buying guide gives you lots of options – whilst making it simple to see what you’ll be paying. Prices are clearly outlined, so you’ll know exactly what to expect.

For example, if you’re choosing showcards to help publicise your business, you can select from a wide range with finishes including Premium silk, Luxury and Starmarque – with pricing ranging from £82 (plus VAT) for 1000 A7 size, full colour one side, to just £143 (plus VAT) for the same option, but with full colour both sides. It’s simple. Just great quality, affordable, environmentally friendly print designed to benefit your business. Click here to see how our design and print buying guide breaks it all down for you.

Your business can benefit from our high quality, environmentally friendly, full colour litho print at affordable prices:

Guaranteed turnaround times mean that planning your promotion is easy and stress-free.

‘Fixed-menu’ style pricing makes sticking to your budget simple.

Our full-colour printing on premium papers can’t fail to enhance your image and impress your customers!

printing.com has invested over £15m in state-of-the-art technology at our centralised production hub. This enables us to bring you fast, efficient and high-quality printing – whatever the job.

We offer a wide range of print options from Stationery to Exhibitions Stands to Leaflets to Presentation Materials and everything in between!

We have a print solution for every need!

CLICK HERE TO USE OUR DESIGN AND PRINT BUYING GUIDE, YOU SIMPLY WON’T LOOK BACK.

1. You’re competing in a less crowded marketplace

Following your business dream during a recession is courageous. Not everyone is willing to take the risk, despite the potential rewards. That ability to think differently is what will get you in front of the right people when others have stopped trying. Why not ask us about some fresh ideas to help you reach your potential clients? Click here to get in touch.

2. Fewer people advertise and promote themselves

It has been proven over and over again that companies that market themselves during a recession are more likely to succeed than those that don’t. But many new start ups (and established businesses too) tend to ignore the power of effective marketing in more challenging times. The secret when you’re starting up, is to promote yourself consistently and imaginatively, with a clear view of your target customers. We know lots of ways to do this, whether it’s powerful websites, stand-out letterheads or brilliant business cards.

3. Your business is more challenge-proof

Starting up in a recession is likely to make your business more bullet-proof to the whims of the market right from day one. This is because you’ll shape every aspect of your new enterprise even more carefully and consistently. Thinking more strategically in tougher times applies to every area of your business – from finances to marketing to time management. We can help you achieve more by offering strategic support with your marketing. Click here to contact us now.

4. You make better use of resources

Starting your brand new business in a recession means that you may potentially have fewer resources, such as money, time (if you need to keep on working as you start up) and practical resources. But fewer resources means more creative thinking. It really is possible to get great results without spending a fortune – simply by thinking innovatively. Click here to see what we can help you achieve.

5. You’re more motivated to stay focused and positive

More challenging business conditions require a more focused approach. This is essential to developing a successful business. In a recession you can reap the rewards of focusing more closely on your goals and strategy – and by working harder to win the attention and loyalty of new clients. We can help keep your potential customers focused on you instead of your competitors. Click here to see how.

Starting up and looking for ideas?

We have lots of experience of working with new businesses, whether it’s creating a new website, leaflet or letterhead or providing a fresh perspective on a specific marketing challenge. Click here to find out more now.

Even more than exceptional print & design

On our blog we’ll be sharing the things that really make print and design work, both on and offline. We’ll also cover how to really make your business brand work for you – rather than against you.

But there’s more.

In our blog, just as we do in our work with companies throughout the East Midlands, we’ll also share how out of the box ideas could help get you the results you want. They may be unusual, but they’ll always be aimed at helping your company get – and stay – ahead. Just think of us as marketing experts in-house (or online, on Twitter and Facebook…)

Your branding and marketing questions answered

The fact is that we offer even more than high quality, super-fast print and powerful, commercially focused design. We can also help you answer those important questions about how to attract the right sort of customers – and win more business.

You’ll want to keep up to date with us here at Nottingham Printing.com if you’ve ever asked yourself questions such as:

• How can I make my company stand out from my competitors?

• What can I do to get my customers coming back more often?

• What marketing techniques could help my company grow my quickly?

• What can I do things differently to bring in more business?

• What out of the box, but affordable approaches can I apply to catch the eye of my potential clients?

Want more?

Got a bright idea or want to see what bright ideas we have for you? Why not get in touch now?

For tips and updates on the most effective and powerful way to get your business noticed by the right people, keep in touch with our blog and join us on Facebook and Twitter now!