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Five ways to wow prospects with your business card

December 20, 2012 Leave a comment

Printing-Nottingham-Business-Cards

Consider the business card. It’s an everyday staple of business life. It’s probably one of the first pieces of marketing collateral that you give to potential new customers. Yet it’s also one of the most overlooked opportunities for sharing what’s special about you and your service. Why waste it? Here are five ways to transform your business card from everyday to amazing:

  1. Be different, but stay strategic

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We’re not saying that your business card should be quirky just for the fun of it. That’s not strategic. The secret is to make it different in a way that explains what is different about you. For example, if you specialise in glazing, how about creating transparent business cards that demonstrate the clear difference that you make? One Greek restaurant chose to make their business cards out of fragments of pottery while an architect created unusual business ‘cards’ from small plastic bricks! Whatever you choose, keep it focused on the benefits you bring.

  1. Don’t let a gimmick get in the way of a good message

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It may be tempting, but never ever let a gimmick take over from your message. Whatever form you decide your eye catching business card should take, be sure that your contact details are easily accessible. Your prospect should have everything they need to find you quickly. Regardless of the style and shape of business card you eventually choose, it should be easy to read and understand. This may sound simple, but it’s amazing how many people forget it.

  1. Match great design with great content

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Your new business card is so well dressed that it’s bound to stand out. But does its voice match its great new look? Be sure that the content of your card matches its fabulous style. If you have a quirky format, create a quirky style. Be inspired by the high end restaurant that created a brilliant mini menu-style business card, with mouth watering food-themed content to match!

  1. Innovative shouldn’t mean it’s not green

recycled dog

A lot of us are concerned about the planet and our own corporate social responsibility these days. But it is possible to be green and have fantastically innovative business cards, with the right supplier. We now use 50% recycled artboard for most of our business cards. We also aim to use fewer resources in everything we produce, which is why we have received certification for the environmental standard ISO 14001! Recycled card and more eco-friendly inks can help add up to great business cards. We can explain more. Just ask us for more information.

  1. Deliver it the right way

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So you now have business cards which inspire interest and perhaps even questions. When you’re giving them out, allow time for people to respond. They might want to ask you why you chose this style or what inspired you. Take the time to answer them. It could well be the start of a conversation with a new prospect!

Looking for more exciting business cards, but stuck for ideas? We can help. Stay up to date with tips and news on print and design that sets your business apart. Keep in touch with our blog and join us on Facebook and Twitter now!

Categories: Business Card
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